Genset Industry

Kirloskar GREEN received the India Genset Industry Excellence Voice of Customer Award - Best Bang for the Buck, 2007 at the recently held Frost & Sullivan, Voice of Customers - Industry Excellence Awards in the Indian Automation and Gensets market, the first of its kind for the industry in India.

            Based on detailed end-user research and customer feedback on various parameters, 31 award titles were presented to companies in recognition for their pioneering efforts with regards to their product lines, innovative distribution strategies, customer service and support par excellence, outstanding contribution to the industry or for achieving a competitive or customer-based leading position in the Indian Gensets and Automation Industry.

            Kirloskar Proprietary Limited (owner of the Kirloskar GREEN brand) and Senior Vice President, Kirloskar Oil Engines Ltd. said, "Kirloskar GREEN brand of generating sets were launched in February 2001. From the start we committed ourselves to Kirloskar's core value since 1888 – ensure success of our customers by offering unmatched 'Value for Money' through the product life coupled with delightful buying and service experience. On these strengths, by 2006, Kirloskar GREEN became the world's largest selling brand of diesel generating sets."

            Industry Manager, Energy and Power Systems Practice, Frost & Sullivan "Kirloskar GREEN is today amongst the well entrenched brands in Indian Genset market. Customer assistance to achieve profitability through lower cost of Genset ownership is a true reflection of the competitive commercial terms offered by Kirloskar GREEN. The Voice of Customer Award in Best Bang for the buck category further recognizes the company's excellent efforts in creating value for money for its customers."

            The Genset market in India is valued at more than INR 50 Billion. A booming economy and increasing power demand-supply deficit act as major drivers for this market. The Indian Genset market is uniquely positioned to traverse on this growth trajectory. Frost & Sullivan expects it to grow at a compound annual growth rate (CAGR) of more than 15 percent between 2007 and 2012. With increasing competition between incumbents and new players, customer feedback and satisfaction assessment (Voice of Customer) provides insights on how companies are placed in this market from an end-user perspective. Customers' high degree of preference and satisfaction with a brand reflect the Best Practices followed by companies' in setting the benchmark of excellence.

A rigorous methodology for selecting the Award recipients. Detailed end-user/customer interviews with key decision makers (drawn from relevant functional departments) from various industry segments were conducted. These interviews were executed across various locations in India using a questionnaire. Respondents assigned ratings on a 7-point semantic scale reflecting their satisfaction on various attributes within a given criterion. Weight ages were assigned to different criteria based on their perceived importance. Winners within a category were selected using powerful statistical analysis to compare the aggregated scores on attributes and rank assigned to different brands for relative positions.